Industry News

EMI Music has launched a multi-media iPad App that it's premiering with Swedish House Mafia's 'Until One - iPad edition', designed and built in-house by EMI Music's creative team and now available on Apple's iPad App Store in the UK and the US.

In addition to the full nine track US version of the 'Until One' album the app includes multiple video segments from the band's 'Take One' documentary film; an interactive  black and white photo gallery of over 150 photos; first-person written accounts; and links to live Twitter and  Facebook pages.

The app has already gotten a rave review from Forrester's Mark Mulligan. It is currently on sale for £5.99/$9.99 from the App Store on iPad or at www.itunes.com/appstore.

Cosmo Lush, EMI Music's Vice President Digital Business Development said: "The Swedish House Mafia App is an example of EMI's investment in innovative ways to connect passionate fans with the music they love. We believe the arrival of the iPad and other tablet devices creates a host of new ways for consumers to enjoy our artists' content, be it audio, video or any other medium. We're excited for the launch of this App and the new experience it offers to Swedish House Mafia fans."