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Live Nation, Microsoft Enter Into Sponsorship Deal
June 30, 2009 - Touring
Microsoft's recently launched Web browser Internet Explorer 8 will be the official sponsor of the upcoming Nickelback tour and the Live Nation-produced Bamboozle Music Festival. » Full Story

David Banner, MC Lyte to Judge KFC Hitmaker Contest
June 30, 2009 - Branding
David Banner and MC Lyte are lending their hip hop skills to a KFC song contest. » Full Story

Don Omar Sings Jingle In AT&T Campaign
June 23, 2009 - Latin
The 30-second TV spots were shot on the set of Don Omar’s video for his single “Sexy Robotica” and directed by music video veteran Carlos Perez. » Full Story

Regulator Shows Mercy For Duffy Coke Commercial
June 17, 2009 - Global | Branding | Rock and Pop
The U.K.'s Advertising Standards Authority (ASA) has rejected complaints that a commercial for Diet Coke featuring Welsh singer Duffy conflicted with health and safety practices, and was inappropriately influential for children under 12. » Full Story

Rascal Flatts, Good Charlotte Cook Up Dishes For Denny's
June 16, 2009 - Branding
Rascal Flatts, Good Charlotte and Sum 41 have created new dishes for Denny’s new Rockstar Menu. » Full Story

Alesha Dixon Fronts Toblerone Campaign
June 12, 2009 - Global | Branding | Digital and Mobile
U.K. pop act Alesha Dixon is to front a new campaign for Toblerone chocolate, offering fans a free download of an exclusive new track. » Full Story

Rick Ross Backs 1800 Tequila
June 10, 2009 - Branding | RB Hip-Hop
The tequila brand 1800 and its parent company Proximo Spirits, Inc. have partnered with rapper Rick Ross. » Full Story

Panel Examines Integrating Artists Into Ad Campaigns
June 05, 2009 - Branding
Josh Rabinowitz, senior VP of ad agency Grey Group, opened up the “Integrating Unkown Artists into Global and National Campaigns” panel by presenting the audience with the challenge his team faced in 2008. » Full Story

The Power Play: Connecting Brands And Bands
June 05, 2009 - Branding
The connection between artists and brands, and the future of this relationship, was the focal point of “The Power of Connecting Brands and Bands” panel at Billboard and Adweek’s Music and Advertising Conference in New York. » Full Story

Keynote Dissects Bayer-Veronicas Partnership
June 05, 2009 - Branding
The partnership between Bayer birth control pill brand Yaz and the Veronicas is considered one of the key factors that broke the Australian electro-pop band in the U.S. market. The advertising and sponsorship deal, now three-plus years strong, was the subject of the final keynote at Billboard and Adweek’s inaugural Music and Advertising Conference in New York. » Full Story

Inside Coca-Cola's Music-Powered Campaign
June 05, 2009 - Branding
In an advertising climate with declining TV viewership and increasing time online and music consumption, Coca-Cola looked to create a song that would be the central piece of an innovative global marketing strategy. » Full Story

Music & Advertising: Breaking Acts Into Spots
June 05, 2009 - Branding | Digital and Mobile
How little known U.S. acts or international acts are put into commercials was tackled at Thursday's concluding panel at Billboard and Adweek's inaugural Music & Advertising conference in New York. » Full Story

Maximizing Opportunities For Music In Advertising
June 05, 2009 - Branding
A better approach to partnerships between advertisers and artists as both become increasingly important to the other was a main focus of the "Getting Your Music in Ads – and Getting Paid for It" panel. » Full Story

Music & Advertising Keynote: Translation's Steve Stoute
June 04, 2009 - Branding
The Translation Agency's Steve Stoute helped kick-off Billboard and Adweek's inaugural Music & Advertising conference Thursday with the first keynote interview. » Full Story

Advertising Is The New Radio
June 04, 2009 - Branding
"People should look at advertising like they would radio," said Bill Meadows of Crispin Porter + Bogusky, "what would you do to get on radio ten years ago?" » Full Story

London Garage Venue To Get Relentless
June 01, 2009 - Global | Touring | Branding
London's Garage Venue will be rechristened the Relentless Garage when it re-opens on June 26, following a partnership between operators the Mama Group and Relentless Energy Drink. » Full Story

Pharrell Williams Displays His Brand Ambition In Music, Apparel And Beverages
May 29, 2009 - Branding
Pharrell Williams sits with Billboard to discuss his clothing line, shoe line, upcoming music projects and a soon to be launched branding agency with Cornerstone. » Full Story

Dr. Dre Debuts 'Detox' In Dr. Pepper Ad
May 28, 2009 - Branding
It may just be a few seconds of music, but Dr. Dre fans will remember the new Dr. Pepper ad as the spot where they heard the first officially released beats from the much-delayed "Detox." » Full Story

Kid Rock To Team With Jim Beam
May 27, 2009 - Touring | Branding
Jim Beam's new Red Stag bourbon will serve as the headline sponsor for Kid Rock's upcoming 2009 Rock N' Rebels Tour. » Full Story

Gatecrasher, Rhino Join Forces
May 26, 2009 - Global | Branding | Record Labels
Global club brand Gatecrasher and Rhino U.K., a division of Warner Music U.K., have joined forces to release Gatecrasher-branded compilation albums and a clubbing-related merchandise line. » Full Story

Dr. Pepper Opens 'Club 23'
May 15, 2009 - Branding | Latin
Dr. Pepper has launched a traveling dance club called "Club 23," named after the soft drink brand's 23 flavors. » Full Story

Black Eyed Peas Head Guinness Celebrations
May 13, 2009 - Global | Touring | Branding
Black Eyed Peas top an international bill of artists set to honor the 250th anniversary of Guinness. » Full Story

Brands Take The 'American Idol' Stage
May 12, 2009 - Branding
Each season there is only one American Idol. But the real winners may be the show's loyal sponsors. » Full Story

'American Idol' Is Ready For Its Next Act
May 12, 2009 - Branding
As the eighth season of "American Idol" comes to a close, the show's chief creative force is focused on growing the brand worldwide. » Full Story

GreenLight Adds Johnny Cash, June Carter Cash To Rights Roster
May 11, 2009 - Branding | Rock and Pop
GreenLight has been named as the exclusive third-party licensor representing the personality rights of Johnny Cash and June Carter Cash. » Full Story

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