Social Issues Lead Super Bowl Buzz February 07, 2010
- Branding According to data collected by Nielsen, the most pre-game ad buzz was on spots like the anti-abortion-themed commercial from Focus on the Family. » Full Story
Jack Daniel's Seeks New Latin Talent January 25, 2010
- Latin
| Branding Jack Daniel's Studio No. 7 Latin Music Series has launched a "Battle of the Bands" competition where the winner gets to open a Los Angeles concert by Mexican artist Julieta Venegas. » Full Story
@MIDEM: Brands Reveal Music Strategies January 25, 2010
- Global
| Branding Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, NASCAR, Carhartt and PepsiCo revealing details of their music strategies. » Full Story
@MIDEM: Havas CEO Says Ad-Funded Music Won't Work January 24, 2010
- Global
| Digital and Mobile The ad-funded streaming model in its present form was rejected as a viable future for the music and advertising sectors during a MidemNet keynote from David Jones, global CEO at Havas Worldwide and global CEO of Euro RSCG Worldwide. » Full Story
Seasoned Industry Vets Launch Entertainment 3Sixty January 12, 2010
- Touring A handful of seasoned music industry executives have teamed up to launch Entertainment 3Sixty, a company focused on developing brand partnerships by aligning clients with live music properties. » Full Story
@ CES: Lady Gaga New Face Of Polaroid January 07, 2010
- Branding Polaroid signed Lady Gaga to a multi-year partnership in which the pop star will serve as creative director for a specialty line of Polaroid Imaging products. » Full Story
Opinion: The Year of Augmented Reality December 31, 2009
- Branding Just about everybody in the augmented reality (AR) community will agree on one thing: mobile AR will have the greatest impact in the AR field over the next 5-10 years.
» Full Story
Guest Column: 15 Brands That Made Great Use Of Music December 30, 2009
- Branding As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." Think of Pearl Jam doing a Target ad -- that's nuts! » Full Story
Marketing & Branding Trends To Watch In 2010 December 28, 2009
- Branding As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. » Full Story
FreeAllMusic.com Offers Songs In Exchange For Ads December 28, 2009
- Branding An ad-sponsored digital music download service called FreeAllMusic.com began a private beta this week. The service's first sponsors include large brands like Coca-Cola, Warner Bros. Television, Zappos.com and LG, among others. » Full Story
Why A Music Strategy Matters To Brands December 17, 2009
- Branding If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yanovsky, music and emerging media strategy consultant at Mindshare. » Full Story
Wines That Rock Launches First Three Varietals November 17, 2009
- Branding Wines That Rock, a partnership between rock business managers RZO and the Mendocino Wine Company, has launched its first three rock'n'roll varietals: Forty Licks Merlot, Woodstock Chardonnay and The Dark Side of the Moon Cabernet Sauvignon. » Full Story
Ciara Onboard For LG, Verizon Push November 09, 2009
- Branding As a lot of attention falls on high-end smartphones, LG is focusing where much of the volume is—the middle of the market—with a marketing plan that calls for more spending and celeb endorsements » Full Story
