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BRANDING
Old Navy Stays Tuned In With Nicole Atkins
May 16, 2008 - Branding
Singer/songwriter Nicole Atkins' "Maybe Tonight" will get a boost from Old Navy on-air and on-site. » Full Story
Chesney Stars in New Corona Extra Spot
May 16, 2008 - Country | Branding
Kenny Chesney is the star of a new ad from Corona Extra that will begin airing on Sunday (May 18) during the Academy of Country Music Awards. » Full Story
Denny's 'Adopts' Up And Coming Bands
May 15, 2008 - Branding | Rock and Pop
Denny's, the casual food chain, is getting into the music business. » Full Story
Swift In Denim Deal
May 15, 2008 - Country | Branding
Country sensation Taylor Swift is partnering with Jones Apparel Group. The 18-year-old singer-songwriter will be the face of the L.e.i. back-to-school print, mobile and online advertising campaign, which will be called "This is L.e.i. Country." » Full Story
Chili Peppers Frontman To Curate New Fest
May 15, 2008 - Rock and Pop | Touring
Clothing retailer American Eagle Outfitters has tapped Red Hot Chili Peppers singer Anthony Kiedis to curate the first New American Music Union festival. » Full Story
EMI Dresses-Up Artist Campaign With Next Deal
May 15, 2008 - Global | Branding
Rising singer Ava Leigh is benefiting from an integrated, multi-platform marketing campaign struck between her label Virgin and British fashion retailer Next. » Full Story
Disney Sports Complex To Be Rebranded
May 13, 2008 - Branding
Disney's Wide World of Sports Complex in Orlando, Fla., which hosts concerts by Disney Channel stars like Miley Cyrus, the Jonas Brothers and The Cheetah Girls during the Disney Channel Games, is being rebranded. » Full Story
Coldplay To Help ESPN Market European Soccer
May 08, 2008 - Branding | Rock and Pop
Coldplay and ESPN are teaming up on a soccer marketing campaign. » Full Story
Production Advisors Set to Open Office in Chicago
May 07, 2008 - Branding
Production Advisors, a New York based branded entertainment company, is set to open an office in Chicago this June. » Full Story
Wine Company Pairs Up With Music and Art Scene
May 06, 2008 - Branding
Black Swan, an Australian wine, will next week start hosting events around the U.S. where musicians perform and display their artwork. » Full Story
7-11 Ramps Up 'Guitar Hero: Aerosmith' Backing
May 05, 2008 - Digital and Mobile | Branding
7-11, the retailer known for its icey confection the Slurpee, is partnering with Activision, Microsoft and Coca-Cola to promote the upcoming video game Guitar Hero: Aerosmith. » Full Story
Amtrak Plans Celebration Of 'National Train Day'
May 05, 2008 - Branding
Amtrak is hoping live entertainment, exhibits and a national TV personality will lure people who don't normally take the train into its stations - and then inspire them to return to ride the rails another day. » Full Story
Burger King Gets Into the Ringtone Business
May 01, 2008 - Digital and Mobile
Burger King is subsidizing ringtones of Warner Music Group artists on Virgin Mobile phones in an effort to reach more tech savvy consumers, the company said. » Full Story
BMW Drives Aussie Campaign With Presets Tune
May 01, 2008 - Global | Branding
Car-maker BMW Group Australia has teamed with electro-dance duo the Presets to market its new 1 Series coupe and convertible models to a younger first-time BMW buyer. » Full Story
Korn Calls On Fans
April 29, 2008 - Digital and Mobile | Rock and Pop
Korn and French game publisher Ubisoft's upcoming video game Haze are asking fans to submit videos expressing how Korn has changed their life. » Full Story
McGraw Fragrance To Debut This Summer
April 29, 2008 - Branding | Country
Country superstar Tim McGraw is now in the company of Celine Dion, Kylie Minogue and Shania Twain. Coty Beauty has announced the launch of McGraw's first fragrance, "McGraw by Tim McGraw," which will debut in stores this August. » Full Story
Legend Seeking Ad Savvy For New Album
April 25, 2008 - RB Hip-Hop
R&B singer John Legend said he is meeting with several advertising firms to discuss new promotional strategies for his new album. » Full Story
Tim McGraw, Fritos Align For Chips Campaign
April 23, 2008 - Touring
Not only will Fritos be the "official snack" of Tim McGraw's upcoming Live Your Voice trek, but the food company will also give the country artist his own chips flavor: the limited edition Tim McGraw Spicy Jalapeño Fritos. » Full Story
Adult Swim to Give Away Toyota Sponsored Compilation
April 18, 2008 - Branding
Adult Swim, the home of shows "Assy McGee" and "Lucy Daughter of the Devil" on Turner's Cartoon Network, will begin offering a free full length album download featuring artists from independent Ghostly International on Monday. » Full Story
Miguel Lends Image To ATT
April 18, 2008 - Digital and Mobile | Latin
Mexican crooner Luis Miguel is the face of a new ATT campaign for the U.S. Latin marketplace, timed with Mother's Day on May 11. » Full Story
Underwood Teams With VitaminWater
April 18, 2008 - Country | Branding
Carrie Underwood has signed an endorsement deal with Glaceau's VitaminWater, joining 50 Cent, NBA star LeBron James and Kelly Clarkson, among others, as an official partner of the brand. » Full Story
NBA Kicks Off Playoffs With Dayton, Faris Spots
April 18, 2008 - Branding
The National Basketball Association (NBA) is ramping up its playoff season marketing efforts with a new television ad campaign, "There Can Only Be One," directed by acclaimed music video directors Jonathan Dayton and Valerie Faris. » Full Story
BT Dials-Up Montreux Jazz Fest Sponsor Deal
April 18, 2008 - Global | Branding
U.K. telecoms giant BT has forged a three-year agreement to act as main partner and official provider of communications solutions for the Montreux Jazz Festival. » Full Story
Timberlake Signs With IMG For Endorsements
April 17, 2008 - Branding
Justin Timberlake on Thursday signed with IMG for worldwide endorsement representation, the company said. » Full Story
Toyota, 'Nature' Team For Zoo Tour
April 16, 2008 - Branding | Touring
Mad Professor and The Disco Biscuits are among the acts bolstering a national zoo tour that will display hybrid technology from Toyota. » Full Story
 


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