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Keynote Dissects Bayer-Veronicas Partnership
June 05, 2009
- Branding
The partnership between Bayer birth control pill brand Yaz and the Veronicas is considered one of the key factors that broke the Australian electro-pop band in the U.S. market. The advertising and sponsorship deal, now three-plus years strong, was the subject of the final keynote at Billboard and Adweek’s inaugural Music and Advertising Conference in New York. » Full Story |
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