More News

No. 39
Mark Campana & Bob Roux
Co-Presidents
Live Nation
Twitter: @LiveNation
Locally Sourced...

When Live Nation Entertainment global music chief executive Jason Garner exited the company in November 2010, it signaled a shift toward placing more decision-making authority in the hands of regional management. Live Nation soon promoted longtime promoters Mark Campana (pictured) and Bob Roux to co-presidents of North America concerts. Campana and Roux oversee booking, operations and venues in their respective territories. Campana, based in Chicago, handles the North: New York, Boston, Philadelphia, Detroit, Cleveland, Chicago, St. Louis, Pittsburgh and Indianapolis. Roux, in Houston, oversees the South: Florida; the Carolinas; Washington, D.C.; Atlanta; Texas; Phoenix; Las Vegas; Seattle; Denver; New Mexico; and California. The move away from Live Nation's one-size-fits-all strategy under Garner now allows for a more traditional approach of seeking local input into touring, booking and pricing. Campana and Roux have restored power in strategic decisions regarding on-sale dates, competition awareness, regional economics, marketing and radio promotion, and which venues to book. It's a powerful strategy.

Order the special edition Billboard Power 100 issue, printed on glossy stock with lavish original photography (available now).

What do you think of the 2012 Billboard Power 100? Sound off in the comments area of the Letter From the Editor page, where the criteria is explained.

« PREVIOUS: Joel Katz  |  NEXT: Tim Westergren »

RETURN TO POWER 100 INDEX