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THE BILLBOARD Q&A: TOM BENNETT
05/17/2008
Bravado Worldwide PresidentBravado's merch marquee includes Kanye West, Alicia Keys and Gwen Stefani—and the new worldwide president plans an expanded focus on international markets.
In the 28 years since a company called Bravado started selling Iron Maiden T-shirts, merchandise has become a revenue stream that labels, not just artists, see as integral to their business.
Since then, Bravado's Tom Bennett, the former head of North American operations who has just been named worldwide president of the company, has opened offices around the globe and aggressively signed up new marquee acts—not all of them Universal's.
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