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LATIN NOTAS: GIMMICK GALORE
05/17/2008
[...] nowhere is the concept of the "summer song," or "canción del verano," taken as seriously as in Spain, where for more than four decades, the country's summer soundtrack has been defined by a handful of songs that spontaneously rise on the charts.
Already considered invaluable as a promotional tool, these summer tunes have gained even more importance with the growing popularity of digital and mobile sales, where consumers are especially hungry for gimmicky tracks.
Zamora has two summery tracks that he plans to release as singles this season: DLG's "Toro Mata" and a debut track by John John, a pop bachata group out of Los Angeles.
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