The information you requested is only available to subscribers.
Accessing this information requires a subscription to Billboard.BIZ
THE INDIES: STREET TEAM PLAYERS
11/10/2007
Back in the day, there was no way to keep track of street teams and no real strategy to guide their work, hence, the pile of fliers gathering dust in Clackamas, Ore., rather than posted on a coffee shop wall in 1996.
The sites take pains to set themselves apart from traditional guerrilla marketing firms like BzzAgent, which has volunteers shill sausage one week and novels the next.
The hardcore fans who sign up through the sites can expect to be given a variety of "missions"—anything from posting banners on social networking sites to giving CDs to their friends.
To continue reading this article, you must be a subscriber.
|
Not a Billboard Subscriber? Get Access Now!
Billboard.biz keeps you connected to what's happening in the music and entertainment industry as it happens.
 51 issues throughout the year PLUS special coverage editions
Billboard.biz - complete online access to industry news
Daily Billboard Bulletin now including Chart Alert
Billboard Chart Alert available on Wednesday
Archives dating back to 1946
|
