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OVER THE COUNTER: MADONNA MAKES GLOBAL CHART NOISE
05/17/2008
Given the sales pattern of recent years, there is no shame in first-week sales of 280,000 for her new "Hard Candy" coming in softer than first-week sales of her last studio album.
After all, with album sales in 2007 down 15% from 2006, and this year's pace off by 11%, artists who have topped the Billboard 200 in recent months have often done so with slower starts than they saw earlier.
In March, for example, Janet Jackson's 181,000-unit opener for "Discipline" was 39% lighter than the launch of her 2006 chart-topper "20 Y.O.," while recent No. 1 bows by Alan Jackson, Jay-Z and Rascal Flatts each began with smaller starts than their prior albums had.
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