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BRANDS CASH IN ON VACATION
05/17/2008
FFTL, which signed a deal with EA's publishing company Artwerk earlier this year (Billboard, March 8), will hit the road as part of this summer's Vans Warped tour and have its bus wrapped in a "FaceBreaker" ad.
At certain tour stops a fan from the audience will be pulled onstage to play the game with a member of the band.
In addition, the rock quartet will do at least two in-store appearances as well as a concert at a big-box retailer that has yet to be determined.
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