SoundCloud, the Berlin-based online audio distribution platform, has appointed former MySpace SVP of strategy and global marketing Jamie Kantrowitz as board director.
Prior to her appointment, which begins with immediate effect, Kantrowitz worked for five years at MySpace and played an integral role in overseeing the company's international expansion across 30 territories. In 2008, she took up the role as SVP of strategy and global marketing for MySpace Music, where she was responsible for managing high level entertainment relationships, content partnerships and original programming, as well as artist strategy, label relations, and consumer and product marketing initiatives.
"I'm super excited to be involved with SoundCloud and I think they have a very compelling business," Kantrowitz tells Billboard.biz.
"SoundCloud is a great benefit for the industry to really help not just the output of music to consumers in the digital space, but really bring the entire industry into the [digital] space and into the cloud," she went on to say. "I think SoundCloud is incredibly well positioned to do that and has already made great strides in Europe and I think it won't be long before they will be a global brand."
Alexander Ljung, CEO and co-founder of SoundCloud, said in a statement: "Jamie is a fantastic addition to our board of directors. Her insight into and experience of the music industry's pains and needs will be vital for our future development, and will help us on our path towards becoming the leading online platform for music creators."
SoundCloud was founded in 2008 by Alexander Ljung and Eric Wahlforss as a digital platform where music professionals could easily upload large audio files, collaborate, promote and distribute music online.
"I think SoundCloud has started off on a great road and has been building an interesting product set that certainly is starting to grow in terms of audience," Kantrowitz said. "They are very well positioned and have a very smart product road map into thinking about the music people who generate audio... respecting audio creators as a consumer rather than just a basic software play."
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