February 23, 2009

By By Antony Bruno, Denver

Kyte, a digital media technology company aggressively targeting the music industry, launched a new platform, called the iPhone Applications Framework, for artists interested in developing iPhone applications.

Interscope artists All American Rejects, Keri Hilson, Lady Gaga, The Pussycat Dolls and Soulja Boy Tell 'Em are the first onboard, with new iPhone applications now available for download via Apple's App Store.

The Kyte.tv mobile phone video system lets artist quickly upload new content online, and now the iPhone as well with the new service. The platform lets participating artists update their iPhone apps with not only new content submitted through the Kyte service, but also add interactive features like fan chat and rating, Twitter feeds, RSS subscription capabilities and integrate both their iPhone and online applications at once. Artists can also include advertising and links to purchase additional content.

The initiatives are part of the deal inked between Universal Music Group and Kyte in January.

Subscribe to Billboard magazine today!