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Country Singer Pacts With Miller Lite

November 18, 2008

By By Kamau High, N.Y.

Physical copies of Luke Bryan's single "All My Friends Say" will be sold in tandem with Miller Lite beer. The promotion is part of a recently signed year-long sponsorship deal between the EMI recording artist and Miller Brewing Company.

The agreement includes on-pack product placement, touring, contests and downloads. In addition Bryan will do in-store performances at Wal-Mart locations and Longhorn Steakhouses across the country.

"The Bryan family and Miller Lite go way way back," said Bryan, who records for Capitol Records Nashville, in a statement. "This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite."
TAGS: Branding , Country
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