August 19, 2010

By By Billbord Staff

Zac Brown has been confirmed as a keynote speaker for the Billboard/Adweek Music & Advertising Conference set for Sept. 15-16 in Chicago. The conference, presented in association with Music Dealers at the Westin Michigan Avenue Chicago, will include a case study featuring Chicago rapper Kid Sister.

A week ahead of the Sept. 21 release of the Zac Brown Band's new album, "You Get What You Give" (Atlantic), Brown will appear at the conference with his manager, Bernard Cahill, to talk about the band's creative process and its partnership with the Dodge RAM truck brand. The group won the Grammy Award for best new artist in January and its 2008 album, "The Foundation" (Atlantic), has sold 2.2 million copies in the United States, according to Nielsen SoundScan.

Kid Sister, whose music is featured in a series of Bud Light Lime ads, will appear with DDB senior producer of music and integration Gabe McDonough and Downtown Music Publishing VP of creative services Jedd Katrancha to discuss how her music fits the brand.

For more information about the conference and to register, go to musicandadvertisingfall.com.

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