October 27, 2009

By By Robert Thompson, Toronto

The entertainment rewards program created by Canadian bank Scotiabank and movie giant Cineplex Entertainment today announced a strategic partnership with concert producer Live Nation.

The program, called Scene, will allow members to redeem loyalty points for tickets to shows across Canada, at venues like the Molson Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. Seats for shows will be reserved for Scene members, the partnership announced in a news release, and members will also receive a 15% discount on music merchandise and memorabilia at Live Nation?s online store.

Live Nation produces over 1,100 shows annually in Canada.

The Scene entertainment rewards program is free to join and offers members a 10% discount on concession purchases, as well as allowing points to be redeemed for music, movies and DVDs.

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