June 10, 2009

By By Allison Shafir, Nielsen Business Media

The tequila brand 1800 and its parent company Proximo Spirits, Inc. have partnered with rapper Rick Ross. The artist and his crew, the Triple C's, will promote 1800 Tequila's Select Silver, which it publicizes as the first and only 100 proof clear tequila available.

Ross and the Triple C's will serve as brand ambassadors for the drink by publicly endorsing Select Silver. Ross, who recently released his third album, "Deeper than Rap" (Def Jam), first gained national attention with his 2006 album Port of Miami and its hit single "Hustlin'."

Named after the year it was created, 1800 Tequila is a 100 percent blue agave tequila. Select Silver was launched in April 2008.

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