July 29, 2008

By By Ayala Ben-Yehuda, L.A.

Beto Cuevas, Frankie J, Metallica bassist Robert Trujillo and Cheetah Girl
Sabrina Bryan (nee Hinojosa) will be shadowed by mun2 viewers beginning tomorrow on ?The mun2 Hook Up.?

The new 13-episode series pairs up young Latinos with their professional
heroes, who test their skills and give them career advice. Other mentors on the show include Rebeca Leon, VP of Latin talent at AEG Live/Goldenvoice; NFL player Tony Gonzalez; and neurosurgeon Dr. Alberto Qui?ones.

Sponsor tie-ins include integration of T-Mobile's Sidekick, Toyota Corolla,
Target, the US Navy (footage is shot at a naval base), and State Farm. The insurer sponsors a segment in which its spokesband, Los Felinos de
la Noche, is mentioned.

Subscribe to Billboard magazine today!