June 14, 2007

By By Antony Bruno, Denver

This past March, Greenpeace made headlines by criticizing Apple's environmental policies-or lack thereof.

The move generated a rare response from Apple CEO Steve Jobs, who outlined previously undisclosed plans for "a greener Apple" in a Web-published memo. It also sparked protests from pro-Apple bloggers, who claimed Apple's leadership in the digital music space had a positive impact on the environment.

After all, replacing physical CDs with digital files must help the environment right? Wrong. Environmental groups claim the music industry's transition from physical to digital has no discernible benefit to the environment, and in the short term, is actually causing more harm than good.

Click here to read the full article, including the impact of MP3 players on the enviroment, how Apple and CEA are becoming more eco-friendly and more.

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