July 06, 2009

By By Katy Bachman, N.Y.

Spanish Broadcasting System launched Monday (July 6) an integrated co-branding package for music artists called Debut Digital. The package allows artists to market their music across SBS' Mega TV Network, 21 radio stations and bilingual Internet site.

The first artist to take advantage of Debut Digital is five-time Grammy winner, singer and writer Olga Tanon, who will debut her new single "Pasion Morena" there.

Tanon's song will debut on the Internet with live streaming on the daily Internet show hosted by Rene Solorio and simulcast on WXDJ-FM El Zol in Miami, WSKQ-FM La Mega in New York and WMEG-FM La Mega in Puerto Rico. On July 15, the show will be broadcast on Mega TV channel 22 and nationally on DirecTV Mas Channel 405.

"This is an opportunity that we hope will solidify our position as a 360-degree player in the music/TV/interactive marketing business," said Cynthia Hudson, chief creative officer and executive vp for SBS and managing director of Mega TV.

-- Nielsen Business Media

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