June 17, 2008

By By Ayala Ben-Yehuda, L.A.

Telecom operator Telefonica has entered into a worldwide partnership with the Independent Online Distribution Alliance (IODA) to make IODA?s one-million song catalog available to mobile users in 24 countries.

IODA?s independent music will be available as ringtones, mastertones, full tracks and video tones, both a la carte and through Telefonica?s subscription services. Album art from IODA-affiliated labels will also be available as wallpapers.

Madrid-based Telefonica has a strong customer base in Latin America and Europe.

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