April 22, 2008

By By Antony Bruno, Denver

RCA Records is promoting Alicia Keys' "As I Am" tour in the WeeWorld avatar-based online virtual universe. The promotion allows members to buy Keys-branded virtual clothes and accessories -- such as a piano, posters and T-shirts -- as well as participate in a virtual scavenger hunt within the community. The tour will also receive promotions in the WeeWorld e-mail newsletter. RCA previously tapped WeeWorld for an Avril Lavigne promotion.

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