February 05, 2008

By By Hillary Crosley, N.Y.

Kanye West launched his own search engine with digital company, Prodege LLC yesterday. The offering, searchwithkanyewest.com and is powered by Google and Ask.

Users will also receive rewards in the form of West merchandise and prizes by obtaining Swag Bucks, West's version of digital dollars. Swag Bucks can be exchanged for autographed CDs, clothing and other West merchandise. According to Celebrity News Service, fans may download Kanye West's toolbar to increase their chances of winning.

Since their 2006 launch, Prodege has already partnered with personalities like The Used, Beyonce, Akon, Willie Nelson, Staind and the Patriots' Randy Moss.

Def Jam declined to comment.

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