November 16, 2009

By By Andre Paine, London

The inaugural F1 Rocks music event in Singapore, sponsored by LG, is likely to top 30 million viewers globally according to the organizers.

The three-day event on Sept. 24 to Sept. 26, staged alongside the Formula One race, attracted a total of 27,000 fans, while the two TV shows produced from the event were broadcast in 172 territories worldwide.

Based on interim ratings, the global audience stands at 26 million and it is likely to top 30 million. Beyonce, the Black Eyed Peas and No Doubt were among the performers.

The concerts were organized by Universal Music Group International (UMGI) joint venture All the Worlds, the event production company, in partnership with racing body Formula One Administration Ltd. John Giddings of the Solo Agency was global agent and promoter.

"These figures are extremely encouraging for a first outing," said Paul Morrision, All the Worlds CEO, in a statement. "Broadcasters enjoyed the interaction between the drivers and music A-listers. Singapore was flooded with our stars and this resonated around the world due to the huge exposure generated by F1 Rocks, widening the appeal of the Singapore GP [Grand Prix] Season."

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