November 04, 2009

By By Robert Thompson, Toronto

Lilith Fair, the concert festival featuring female artists that is being relaunched in 2010 by Nettwerk Music Group chief executive Terry McBride, will contribute $1 from every ticket sold and a portion of sponsorship proceeds to charitable partners, the tour's promoters have announced.

McBride has announced two key charitable partners -- the i4c Campaign to drive social awareness and non-profit environmental group Reverb.

"By contributing a portion of Lilith's profits to a for-profit campaign now, we are creating a sustainable way to fund Lilith's non-profits [charity contributions] in the future," McBride said in a statement.

Lilith is expected to kick off dates next year featuring singer Sarah McLachlan in cities such as Toronto, New York and Los Angeles. Eighteen cities have been announced as part of the tour, but dates and details have not yet been released.

The i4c (denoting "i4c a better tomorrow") is the brainchild of the TouchPoint Trust Group and functions as an investment model with a focus on "people, planet and profit." Reverb, founded by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster, provides greening programs for music tours while conducting grassroots outreach and education with fans.

Subscribe to Billboard magazine today!