September 29, 2008

By By Christie Eliezer, Melbourne

EMI Music Australia has launched its mp3 store www.musicheadmp3.com.au. The major says it is the first in Australia to offer the format direct to consumers.

Half a million tracks are available ranging from its international artists, including Robbie Williams, Coldplay and Queen, to local signings such as Paul Kelly, Operator Please and Keith Urban.

The site allows downloads to all devices including iPods, MP3 players, and mobile phones, with standard pricing and payment by credit card or PayPal. Technology is supplied by London-based 7 Digital.

EMI Australia chairman Mark Poston said in a statement, ?Our goal is always to offer consumers the best possible digital music experience ? in all senses of the word. EMI was the first of the majors to provide DRM-free downloads and I see this as a further extension of our commitment to making the music from our extraordinary artists readily available (and legally) to Australian consumers whenever and wherever they want it.?

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