September 07, 2007

By By Lars Brandle, London

Organizers of the MIDEM music trade fair have selected China as the country of honor for its 2008 event.

China will host the prestigious MIDEM Opening Night Party Jan. 27 at the Martinez Hotel. The evening, organized in partnership with the Chinese Ministry of Culture, will showcase a raft of Chinese artists.

"We are delighted to honour China at MIDEM's 42nd edition and to offer insight into this vast market to our clients," comments MIDEM director Dominique Leguern.

"Chinese consumers are showing particular interest in mobile-delivered music products and the potential for growth in China is huge," notes Leguern.

"MIDEM will not only allow our international clients to deepen their understanding of the Chinese market and make new business contacts, but it will also provide a showcase for exciting Chinese talent to the 10,000 music industry executives who attend the event."

The 42nd MIDEM will be held Jan. 27 - 31 in the Palais des Festivals, Cannes.

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