November 13, 2009

By By Ed Christman, N.Y.

Concrete Marketing is launching a new service, Concrete Compliance, which will be spearheaded by former Sony Music veteran Tom Donnaruma. Concrete Compliance will monitor in-store pricing, promotion and inventory for labels and managers. The service fills a void created by the reduction in the reduction of the field staff at all music distributors, due to the industry's downturn.

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