October 06, 2010

By By David Downs, San Francisco

Gibson Guitars took home an award Tuesday (Oct. 5) in San Francisco for the 'Best Branded App' at Billboard's Music App Summit. Their learning app Gibson Learn & Master Guitar beat out 50s Sound Lab Vitamin Water, and ZOOZbeat Sprite.

Gibson partnered with Legacy Learning Systems for the award-winner, which combines guitar lessons and tablature with a tuner, chord library and metronome. Full-length videos and Gibson.com website integration helped the app reach 1.7 million downloads.

The 'Best Branded App' award closed Billboard's Mobile Entertainment Live! Music App Summit, which offered a day of awards, panels and keynotes from the likes of Evan Harrison of Clear Channel and Jim Lucchese, CEO of the Echo Nest. App Award judges were: MC Hammer, Daniel Klaus, Patrick Mork, Ian Rogers, Ralph Simon and Eliot Van Buskirk.

FOR FULL COVERAGE of Billboard's Mobile Entertainment Live Music App Summit in San Francisco #MEL2010 click here.

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