Zazzle Expands Content Through Partnership With Signatures
November 28, 2007
- Digital and Mobile
By Antony Bruno, Denver
Online customizable merchandise company Zazzle has expanded its available content via a strategic partnership with Signatures Network.
The two said they will work together to bring Signature's catalog of artist designs, photos and other images to Zazzle's system of customized T-shirts, posters and other products.
Under the deal, several Signatures Networks clients will get their own "galleries" on Zazzle, which lets fans print official artist-provided images and logos to the products of their choice.
Initial artists covered in the deal include the Who, Kiss, Fergie, the Black Eyed Peas, Velvet Revolver, Slash, Maroon 5, ZZ Top, Rob Zombie, Tommy Lee, Pantera and Alice Cooper. The company says additional Signatures Network artists will be announced soon.
Los Angeles-based touring promoter Live Nation is in the midst of a $79 million acquisition of Signatures Network. The deal is expected to close before the end of the year.
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