Flo Rida, Songz, Monae Help Gap 'Mix It' November 11, 2008
- RB Hip-Hop
| Branding
By Kamau High, N.Y.
Atlantic artists Flo Rida, Trey Songz and Janelle Monáe will be the face of an upcoming Gap holiday campaign.
The "Merry Mix It"campaign, which launches Nov. 13, consists of TV, print and online ads and uses images of the artists. In addition, Flo Rida and Trey Songz wrote a version of "Jingle Bells" that is playing in Gap stores.
On Thursday, gap.com/merrymixit will let users remix the songs and send them to friends.
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