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Hollywood Teams With Zazzle
February 05, 2008
- Digital and Mobile
By Jennifer Netherby, N.Y.
Hollywood Records has signed on with on-demand retail Web site Zazzle to create artist galleries and customizable merchandise for Grammy-nominated Plain White T's, label mates Breaking Benjamin and other artists to be announced.
Zazzle allows customers to customize merchandise on-demand, and ships it out within 24 hours.
Plain White T's, nominated for song of the year and best pop performance by a duo or group for "Hey There Delilah," have made Zazzle their official customizable merchandising partner. Breaking Benjamin will use Zazzle for their online, on-demand merchandise.
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