Timberlake Signs With IMG For Endorsements April 17, 2008
- Branding
By Kamau High, N.Y.
Justin Timberlake on Thursday signed with IMG for worldwide endorsement representation, the company said.
Timberlake will remain with CAA, which handles his tour booking, among other things, and Johnny Wright will continue to be his manager. IMG will be a consultant on the design and construction of a golf course Timberlake is planning for Memphis, Tennessee, his hometown. Timberlake is no stranger to endorsement deals.
In addition to being featured in a Pepsi spot during this year's Super Bowl, he will be a participant in the Golf Digest U.S. Open Challenge, along with Matt Lauer, Tony Romo and a contest winner, which is being sponsored by Rolex, Lexus and American Express. That event will take place a few days before the U.S. Open in June. Also in June a new perfume from Parfums Givenchy will be released that Timberlake endorses.
"We look forward to partnering with a superstar of his caliber and global appeal to further build his brand and expand his relationships with sponsors through endorsement partnerships," said Sandy Montag, senior corporate VP, IMG Sports & Entertainment, in a statement.
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