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Country Singer Pacts With Miller Lite
November 18, 2008
- Country
| Branding
By Kamau High, N.Y.
Physical copies of Luke Bryan's single "All My Friends Say" will be sold in tandem with Miller Lite beer. The promotion is part of a recently signed year-long sponsorship deal between the EMI recording artist and Miller Brewing Company.
The agreement includes on-pack product placement, touring, contests and downloads. In addition Bryan will do in-store performances at Wal-Mart locations and Longhorn Steakhouses across the country.
"The Bryan family and Miller Lite go way way back," said Bryan, who records for Capitol Records Nashville, in a statement. "This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite."
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