Gatecrasher, Rhino Join Forces May 26, 2009
- Global
| Branding
By Jen Wilson, London
Global club brand Gatecrasher and Rhino U.K., a division of Warner Music U.K., have joined forces to release Gatecrasher-branded compilation albums and a clubbing-related merchandise line.
Products will be marketed and distributed internationally by Warner Music/Rhino. Gatecrasher will use its clubs, events and online database to drive awareness and offer member-only exclusives.
The first compilation released under the new partnership will be the compilation "Gatecrasher Anthems 1993-2009." Mixed by long-time Gatecrasher DJs Judge Jules, Matt Hardwick and Scott Bond, it is expected to hit U.K. retail in June; an international release has yet to be confirmed.
The album will be available in a choice of formats including a deluxe digital bundle with bonus content. U.K. marketing will include a high-impact TV-led marketing campaign, alongside the release of related merchandise.
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