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UMG Hits Billion Mark On YouTube
February 08, 2008
- Digital and Mobile
By Jennifer Netherby, L.A.
Universal Music Group has streamed 1 billion music videos on YouTube, making it one of the site's most popular video channels, the two companies announced today.
More than 8 million UMG videos are streamed each day on YouTube, keeping it on top of YouTube's Most Viewed- All Time chart for more than a year. UMG is streaming hundreds of millions more videos on the site than fellow major media companies CBS and NBC.
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