Nelly To Be Sean John Underwear Spokesmodel July 28, 2008
- Branding
| RB Hip-Hop
By Mariel Concepcion, N.Y.
Nelly has been named the first spokesmodel for the recently launched Sean John Underwear line. The rapper will be featured in the fall campaign promoting the new collection.
"I have been a big fan of Diddy and the Sean John clothing line for years," Nelly said via a statement. "So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it."
The campaign, shot by photographer Randee St. Nicholas, showcases Nelly in a modern home overlooking Los Angeles, while modeling the underwear.
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