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Aftermath Cognac To Debut Soon
August 05, 2008
- Branding
By Kamau High, N.Y.
Details of the first alcoholic drinks from the Interscope Geffen A&M Records joint venture with beverage company Drinks Americas have begun to emerge.
In the Drinks Americas Q4 earnings, which were released on Monday, the company said it would introduce Aftermath Cognac in the next sixty days. The production, supply and European distribution of the cognac will be handled by Abecassis Cognac, a cognac producer. Following that, an 80-proof flavored and unflavored sparkling vodka will hit the market, also within the next sixty days.
According to the earnings statement, the cognac and vodka will be introduced at the same time as Dr. Dre's long awaited "Detox" album and will be part of an integrated marketing plan surrounding the album. In late July Dr. Dre told USA Today that the album would be out in "November or December."
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