Lavigne Links With Web-Based Stardoll
April 23, 2007
- Digital and Mobile
By Brian Garrity, N.Y.
Avril Lavigne is jumping into the virtual world via a deal with Stardoll, an avatar-based Web community for teen and tween girls.
Under a deal between Stockholm, Sweeden-based Stardoll and Nettwerk Management, Lavigne's management, the pop-punk singer will become the first music act to have an official artist page on the site www.stardoll.com/avrillavigne.
The page will feature a playlist of four streaming songs and a music video from her newest album "The Best Damn Thing," an up-to-date concert tour schedule, promotional photos and a digital storefront where the community can purchase albums and other merchandise.
Stardoll specializes in creating celebrity avatars and personalized Avatars called "MeDolls." Users can purchase virtual fashions to dress their "MeDolls."
As part of the initiative, virtual Avil merchandise will be available through the site including posters, hoodies, T-shirts, pins, tank tops, caps and bags.
Stardoll claims more than 5.5 million unique visitors per month worldwide. The company is working with music attorney Fred Davis to assist in putting together music partnerships.
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