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Underwood Teams With VitaminWater
April 18, 2008
- Country
| Branding
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| CARRIE UNDERWOOD |
By Ken Tucker, Nashville
Carrie Underwood has signed an endorsement deal with Glaceau's VitaminWater, joining 50 Cent, NBA star LeBron James and Kelly Clarkson, among others, as an official partner of the brand.
Underwood is co-creating a limited-edition label for Vitaminwater Energy which will be available in stores this summer. The label will detail Underwood's passion for the product and feature fun facts about the superstar. The company will also be on the road with Underwood's "Carnival Ride Tour" this spring and summer.
She will featured in upcoming commercials for the brand to be released this summer.
Terms of the deal were not disclosed.
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