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MTV Kicks Off Virtual Video Contest
October 31, 2007
- Digital and Mobile
By Antony Bruno, Denver
MTV Networks struck a deal with streaming video entertainment site Metacafe for a "Virtual Worlds Virtual Music Video Contest."
Contestants will have access to audio tracks from various emerging artists as well as video clips and online editing tools to create their own music video from within one of MTV's seven virtual world environments.
MTV says the promotion is designed to highlight emerging acts. Featured artists and songs include "Can't Stay the Same" by Saves the Day; "Everything" by A cursive Memory; and "Worn and of Plastic" by Dannel Vonn Dillon.
The finished videos will be posted on Metacafe for judging. The creator of the winning video will win a Sony Vegas Pro 8 professional AV editing and DVD creation system. Submissions will be accepted until Dec. 4.
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