Warner Music Group, MobiTV Pact For Artist Channels
January 09, 2007
- Digital and Mobile
by Antony Bruno, Denver
Warner Music Group and MobiTV have teamed to create artist-specific mobile TV channels for MobiTV's network. WMG artists like Linkin Park will have personally branded MobiTV channels, featuring music videos, original video both filmed by and featuring the specific artist, and other content.
The content will be refreshed every month and made available exclusively from the MobiTV service, which is available from wireless operators Sprint, Cingular and Alltel, among others.
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