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Sprint Second Life
April 18, 2007
- Digital and Mobile
| Latin
by Antony Bruno, Denver
Wireless operator Sprint Nextel is opening a virtual concert venue in Second Life exclusively for Latin music fans. Called the Sprint Center, the site is modeled after the real-life concert venue of the same name currently under construction in Kansas City.
Sprint will use the space to stream pre-recorded performances from the Sprint-sponsored Telemundo reality TV series "Concierto Clandestino." Performances will include such artists as Paulina Rubio, Obie Bermudez, Tego Calderon, Fonseca and Belinda. The company will also host meet-and-greet sessions (in avatar form) with Latin artists in the near future.
The content will appear on screen inside the venue. Sprint will also sell branded merchandise for Second Life users to personalize their avatar. Sprint will also use the space to advertise its various music and entertainment offerings and air up-to-date images of the "real" Sprint Center construction effort.
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