Virgin Mobile Onboard With Free Bon Jovi Concert
August 01, 2008
- Touring
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| BON JOVI |
By Kamau High, N.Y.
Virgin Mobile USA will sponsor a free Bon Jovi concert designed to celebrate the Philadelphia Soul's ArenaBowl XXII win earlier this month. Jon Bon Jovi is a majority owner of the Philadelphia arena football team.
Along with the sponsorship, Virgin Mobile USA and the Philadelphia Soul are finalizing a new partnership that will run through 2009. At deadline, details about the concert’s location and date were not revealed.
"We are thrilled to partner with the Philadelphia Soul to bring this legendary band to perform a free, live Soul Celebration as the perfect follow-up to the teams' Virgin Mobile ArenaBowl Championship XXII," Virgin Mobile USA chief marketing officer Bob Stohrer said in a statement. "We look forward to working with the team to get Soul fans as well as Virgin Mobile USA customers into this exclusive event."
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