Bacardi Brand Teams Up With Blogs
August 15, 2008
- Global
| Branding
| Digital and Mobile
By Andre Paine, London
Drinks company Bacardi has launched a branded content model, the BAT Project, that will commission music and make it available for free through MP3 music blogs.
The Bat Project (named after the company logo) will include unreleased remixes, studio material and live tracks and Bacardi says rights owners will be paid. U.K. electronica act Metronomy has provided the first track, “A Thing For Me”, which features on a short web film Bacardi commissioned to coincide with its B-Live event in Miami in April.
In May Bacardi B-Live, the beverage firm’s global music platform, struck a branding partnership with U.K. dance duo Groove Armada to issue releases through the company and partner on its international events.
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