Leger, Zucker Tapped For EMI Branding Roles
August 13, 2008
By Chris M. Walsh, N.Y.
EMI Music has appointed two executives to its commercial development division in North America. Lynne Leger has been named senior VP of brand partnerships and new channel development and Lauren Zucker has been promoted to the new role of VP of brand partnerships.
Leger is returning to EMI after two years as senior VP of strategic marketing and new business development for the music branding agency, DMI Music & Media Solutions. She will be based in Los Angeles and will report to Cynthia Sexton, EMI Music's executive VP of global brand partnerships, licensing and synch.
Leger will drive branding efforts and work to develop new sales channels for EMI via non-traditional retail outlets. She first joined EMI in June 2002 as VP of retail marketing and assumed the role of VP of strategic marketing and consumer research in 2005. Prior to joining EMI, she was VP of marketing and category management for Borders Group Inc.
Zucker will report to Leger and will be based in New York. Most recently, she was senior director of strategic marketing for EMI's Capitol Music Group, a role she assumed in 2005. In 2004, she joined EMI Music Marketing's strategic marketing team as senior director. Prior to that, Zucker was with Alliance, a brand marketing agency and division of Grey Global Group and WPP.
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