Think Digital Music Is An Environmental Panacea? Think Again June 14, 2007
- Digital and Mobile
By Antony Bruno, Denver
This past March, Greenpeace made headlines by criticizing Apple's environmental policies-or lack thereof.
The move generated a rare response from Apple CEO Steve Jobs, who outlined previously undisclosed plans for "a greener Apple" in a Web-published memo. It also sparked protests from pro-Apple bloggers, who claimed Apple's leadership in the digital music space had a positive impact on the environment.
After all, replacing physical CDs with digital files must help the environment right? Wrong. Environmental groups claim the music industry's transition from physical to digital has no discernible benefit to the environment, and in the short term, is actually causing more harm than good.
Share
Share on LinkedIn
