Much of the spotlight on the music industry's push to support environmentally friendly business practices is focused on transforming CD packaging. But behind the scenes, major labels now are moving with greater urgency to green a host of their most basic operational and administrative functionalities. Those initiatives include everything from in-house paper recycling to offsetting the power usage of office buildings with carbon credits.
Credit that in large part to the growing relationship between the recording industry and the Natural Resources Defense Council, an environmental group that advises companies on improving their green policies.
The NRDC is working closely with EMI and Warner Music Group on a series of greening initiatives in North America, as well as serving as a consultant to an unnamed environmental agency advising Sony-owned companies on environmental policies. The one exception is Universal Music Group (UMG), which is working on its own. Its environmental efforts are part of a larger green push by parent company Vivendi. It's an ongoing process. "This is not an overnight phenomenon," says Allen Hershkowitz, a senior scientist for the NRDC working with WMG and EMI. "It's important to understand that this transition that we are working on is literally going to take five, 10 years."
Share
Share on LinkedIn
