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Beyonce To Take Over VCAST
November 13, 2008 - Digital and Mobile | RB Hip-Hop

By Antony Bruno, Denver

Is support of the Nov. 18 street date for her new release "I Am... Sasha Fierce," Beyonce is making several tracks from the album available exclusively to Verizon Wireless customers.

Starting Nov. 14, Verizon users will have access to seven songs from the mobile operator's VCAST over-the-air music service. And several ringtones based on songs from the new album are available today.

Beyonce will also "take over" the VCAST Music site from Nov. 14 - 18 by posting her favorite albums, songs, playlists and more on the main music storefront page. This is the first time that an artist has taken over Verizon's VCAST page is such a way.

Finally, Verizon will send a video message to all subscribers who have purchased any Beyonce content during the promotion with information on how to be the first to download new ringtones and full songs from the entire album when available. Fans can also text Beyonce to 8901 to download any of the exclusive titles.
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