Pepsi Taps Artists For Brand Restyling April 05, 2007
- Branding
By Michael Paoletta, N.Y.
As part of its global brand restyling, Pepsi has tapped the All-American Rejects, Big & Rich and Pharrell Williams to each design a Pepsi can for an upcoming campaign.
Each can will include a Web site address that will take fans to exclusive content of the artists. This campaign is part of a larger Design Our Pepsi Can contest and promotion, which will allow a consumer to design a Pepsi can. Consumers can enter the contest by registering at designourpepsican.com.
The winner of the contest will have his/her winning design featured on over 500 million Pepsi cans--and take home a $10,000 prize.
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