Bands To Battle At Virgin Megastores August 13, 2007
- Retail
By Ed Christman, N.Y.
The Virgin Megastore chain will host its first annual Battle of the Bands contest. Submissions can be made at all 11 Virgin Megastores from Aug. 20 - Aug. 31, and the chosen bands will battle it out with live performances in seven of the stores, including the New York, Los Angeles and San Francisco locations.
Fans will be able to vote on the contestants at the Virgin Megastores and online at virginmegamashup.com from Sept. 10 - 21.
The grand prize winner will be given travel and accommodations to meet with A&R representatives from Immergent Records, an evening with Virgin executives and a Virgin Megastore consignment deal.
“Virgin has always been passionate about introducing new artists to our customers. Now we’re taking it to the next level by opening up a nationwide audition to be the next big band,” explains Dee Mc Laughlin, VP of marketing for Virgin Entertainment Group North America.
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