Minogue To Get H&M Tribute Line March 02, 2007
- Branding
KYLIE MINOGUE
by Michael Paoletta, N.Y.
Kylie Minogue will receive a major tribute from H&M in the form of a limited edition line of bohemian-chic beachwear.
Minogue is the muse for the H&M Loves Kylie collection, which debuts in May. She is also the face of the upcoming beachwear campaign. The line of beachwear, 15 styles in all, will be sold in all H&M stores that sell womenswear.
Minogue says it has been a great experience working with H&M to create this summer line. "To me, it is all about summer indulgence, effortless chic and lots of fun," the singer adds.
Ten percent of all proceeds from sales of the collection will be donated to WaterAid, the international charity dedicated to the provision of safe domestic water, sanitation and hygiene education to the world's poorest people.
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