Pepsi Brands Tap Music Stars For Super Bowl Push January 28, 2009
- Branding
| Rock and Pop
By Kamau High, N.Y.
Pepsi Co. North America on Tuesday unveiled a series of commercials for several of its brands that it will likely use in its Super Bowl rotation.
Gatorade, which was recently re-branded as G, is likely to use a spot that incorporates rapper Lil' Wayne. Wayne has been heard in teaser spots for the campaign that have been airing for the past month. In the teaser spots, Wayne talks about all the things that the letter G stand for while icons and artists are seen. These range from Muhammad Ali to the Jabberwocky dance crew.
Pepsi has 2-3 minutes of time in the game, with 30-second spots averaging $2.6 million, and one of the spots under consideration features Black Eyed Peas frontman will.i.am and folk rock singer Bob Dylan both singing a song written for Pepsi. Pepsi executives say that one option is selling the song on iTunes.
Sobe Life's spot features a song called "So Believe" that will be sold on iTunes.
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